Personal branding
on LinkedIn.

For CEOs, entrepreneurs and public figures.

Featured in

What’s possible

What do you want to achieve with LinkedIn?

Win clients

Reach potential clients with your expertise, build trust and generate new enquiries for your business.

Build a digital reputation

Use your content to shape how you are perceived online and what people find when they look you up.

Attract talent

Build your profile as an employer and attract the talent that’s right for your company.

Get featured in the media

Become a go-to voice in your industry – on podcasts, in interviews, in trade media and on the stages that matter.

Become a thought leader

Own the topics you want to be known for. Position yourself as an authority in your industry and become the go-to expert in your field.

Services

3 ways to build a strong personal brand

Workshop, 1:1 consulting or done-for-you: we tailor how we work together to what you need.

  1. 01

    Workshops

    Upskill your whole team

    Intensive workshops – in-house or online – where executives and teams learn how to use LinkedIn strategically for their personal and business goals.

    Ideal for

    Companies that want to make their leaders and employees visible on LinkedIn and build the know-how in-house.

    Learn more →
  2. 02

    Consulting

    Strategy and 1:1 coaching

    Want to build your personal brand yourself – with professional support? We show you what works, develop a clear strategy with you and are there for every question along the way.

    Ideal for

    Self-employed professionals who want to run their own LinkedIn presence – with strategic guidance.

    Learn more →

Not sure which option is right for you? No problem. In a first call, we’ll work out together what makes sense for you and your goals. Request a first call →

All services in detail →

Recommendations

Does it really work?

Of course I could tell you how good our work is. But I’d rather leave that to our clients.

Stefan Hamm

Entrepreneur · former HR managing director, Lidl Germany

Thanks to LinkedIn, we are the number one for recruiting in retail and win clients like Dehner, Five Guys and Zeit für Brot. Our content reaches tens of thousands of people every week – and thanks to the personal branding strategy we even made it into our industry’s trade journal.

↗ #1 in retail recruiting

Leandra Schmidt

Founder of Match4Solutions GmbH

Since working together, we receive predictable enquiries from high-calibre, well-known companies every week. The highlight: thanks to targeted positioning, I was booked as a speaker in front of more than 20,000 people. It’s amazing what a strong personal brand makes possible.

↗ Keynote for 20,000+ people

York Ambros

Keynote speaker & leadership coach

From 250 connections to more than 10,000 followers – at a pace that surprised even me. Bianca didn’t just sharpen my profile, but my positioning, my style and my confidence. Today I’m on stages, winning new clients and genuinely visible.

↗ 250 → 10,000+ followers

Dr. Orell Mielke

Speaker & business neurologist

I’ve worked with many service providers, but never at this depth. For the first time I feel that my positioning really works and every step has a clear goal. No more guessing what to post and why.

↗ Predictable client enquiries via LinkedIn

Eduard Herbel

Entrepreneur in the trades

I wasn’t sure LinkedIn would work for the trades – there were plenty of sceptical voices in our industry. Within a few weeks, the first enquiries came in. Today I know: a strong personal brand works in every industry.

↗ Million-euro projects won via LinkedIn

See all recommendations on LinkedIn
Bianca Kollwitz in a podcast studio

About Bianca

Hi, I’m Bianca, the founder of become the brand.

More than six years ago, I started building my own personal brand on LinkedIn. Back then, I never would have imagined that it would one day turn into an agency that has since built more than 200 personal brands across 35+ industries.

I know from my own experience how much can change once people start noticing you and your work – the opportunities that suddenly appear and how much can grow from them.

And it’s exactly this experience that strengthened a belief that still drives my work today:

Good people, good ideas and good companies deserve more visibility.

Today I mainly work with CEOs, entrepreneurs and public figures. People who make things happen, take responsibility and want their name to stand for something.

If you’d like to know what this could look like for you, we should definitely talk. Request a call →

Bianca KollwitzFounder, become the brand
FAQ

Frequently asked questions.

Who is personal branding on LinkedIn for?

Personal branding on LinkedIn pays off for CEOs, entrepreneurs, executives, self-employed professionals and public figures who want to become visible with their expertise.

Today, people go online to find out who they want to work with, buy from or work for. A strong personal brand helps you build trust, show your expertise and stay top of mind with the right people.

Whether you want to win new clients, find employees, strengthen your digital reputation or establish yourself as a thought leader: LinkedIn can help you reach these goals.

Do I need to be active on LinkedIn already?

No. We work with people who are just getting started on LinkedIn as well as with those who have already built a larger reach. We look at where you currently stand and develop the right strategy from there.

How much time do I need to invest myself?

That depends on how we work together. Our done-for-you service is designed specifically for people with little time. With well-established processes and clear workflows, we make sure you are only involved where we really need you. That way, building your personal brand fits even into a packed schedule.

What does working together look like?

It starts with a personal conversation in which we discuss your goals, your positioning and your LinkedIn activity so far. Based on that, we develop an individual strategy and agree on how we will work together. Depending on the offer, we support you as advisors or take care of the complete execution.

How soon will I see results?

That depends on your starting point and your goals. In the past we have regularly achieved measurable results within just a few weeks, for example in winning clients or hiring employees.

However, a strong personal brand and a good digital reputation are not built overnight. Anyone who wants to establish themselves as an expert in their industry for the long term should plan for several months of consistent work.

Why do you focus on LinkedIn?

Most of our clients have a direct or indirect connection to the B2B world. And for that, LinkedIn is the most important platform. Nowhere else can you reach decision-makers, potential clients, employees and business partners so precisely.

We have deliberately specialised in LinkedIn and know the platform inside out – from how the algorithm works to the content strategies that succeed in practice. We put this knowledge to work for our clients every day.

What sets you apart from other agencies?

More than 200 personal brands built, over 6 years of specialised LinkedIn experience and some of the strongest case studies in the German-speaking region speak for themselves.

become the brand is a boutique agency. We deliberately work with a limited number of clients, collaborate closely with them and hold ourselves to a seriously high standard.

What you will definitely not get with us? A one-size-fits-all strategy, group coaching with 30 other participants, or a junior who suddenly becomes your only contact once the contract is signed.

How much does it cost?

That depends on which form of collaboration you choose. A one-off workshop naturally has a different scope than long-term done-for-you support. In a first conversation we discuss your goals and needs and give you an initial estimate of the cost range.

More questions? Get in touch →